"Sara Owsley, David A. Shamma, Kristian J. Hammond, Shannon Bradshaw, and Sanjay Sood. 2004. The association engine: a free associative digital improviser. In Proceedings of the 12th annual ACM international conference on Multimedia (MULTIMEDIA '04). ACM, New York, NY, USA, 766-767. DOI=10.1145/1027527.1027706 http://doi.acm.org/10.1145/1027527.1027706" In this article, we present the Association Engine, a multimedia installation that explores the space of language and exposes connections between words by performing a series of improvisational games. It stands out from previous efforts in the realm of computers and theater as the agency has been empowered with a cultural understanding, more specifically, it uses the Web as a source of cultural reality.

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