“Not everything that counts can be counted, and not everything that can be counted counts,” Albert Einstein wisely noted. He could have been describing the subtle relationship between the intangible and tangible things that count in making any creative collaboration a success. Commonsense tells us there are human factors, or intangible things (character, personality, “personal chemistry,” ambition, inspired sense of purpose, knowledge, imagination, curiosity, teamwork) that really counttoward achieving the desirable tangible things of a great collaboration (outstanding outcomes with measurable results).

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